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THE WEBLOG FOR WHAT’S UP WITH THE PERQ APPLICATION
We've spent a year creating Perq. Now the work starts.
Published on Friday, October 23rd, 2009 in News.Okay, that headline is hyperbole. The Perq team has done an excellent job in the last year, dedicating themselves diligently to creating a product that is outstanding in form and function. But now we face a truly daunting prospect: advertising and selling in the era of assailing social media, f(l)ailing other media, dubious journalism, and economic crisis. It’s not a pretty picture.
Even as we are confident in a category-leading product, the choices in advertising are really no choices at all. So, we will endeavor to market the product the same way it was made: with integrity, deliberate design, a combination of influences, and a user-centric mindset.
We will strive to find venues that are credible. We will look for honest endorsements. We will make efforts to promote Perq in ways that are creative, authentic, and honorable while also effective. Wish us luck.
Meanwhile, we appreciate your support! And if you have recommendations for venues or creative ideas to share about marketing with integrity, we would appreciate hearing from you. Drop us a line.
